Radiohead's New Album No Price?!!

Thats right folks Radiohead is out with a new album but there is a twist to the story, there is no set price on the album. Only through their site you can purchase their album for whatever you think its worth. Is this a mistake on Radiohead’s part or part of their scheme to see who their real fans are? This not only shocked Radiohead listeners but listeners of other genres, what are they up to? I guess we’ll never know, but to me this is how all albums or rather anything should be sold. Sure it sounds good, but maybe our economy will be devastated, not that its perfect right now anyway. This has definitely become a moral question, should I purchase this without paying more than a dollar? Could you be that cold hearted, or break and find a general price for all cd’s and pay that? I wonder how much Radiohead’s gonna make with this one?